13/07/2025: THE MACRO: WHERE CONTEMPORARY ART MEETS THE CITY:
The MACRO – Museum of Contemporary Art is located in Rome's Quartiere IV (Salario) at Via Nizza, 138.
THE ORIGINS: PERONI BEER AND ROMAN INDUSTRY
The Peroni beer factory operated on this site since the early 20th century, producing beer and ice and storing food in cold storage.
Production ceased in 1971, leaving the site to a long period of abandonment.
END OF PRODUCTION AND CULTURAL REVIVAL
Part of the area was subsequently acquired by the City of Rome and transformed into a museum in 1999. A few years later, the extensive renovation project was entrusted to French architect Odile Decq.
Today, it appears as an example of a "happy" fusion between industrial archaeology and contemporary design, making it a place of production of "culture."
SUBLIME CLICHÉ: ROME SEEN THROUGH THE EYES OF FOREIGN ARTISTS:
During my visit, I explored the "Sublime Cliché" exhibition, where international artists interpret Rome with new eyes. Between enchantment and decadence, the eternal city is depicted through installations, photographs, and works that blend history and modernity.
SERVICES AND EXPERIENCES:
• Ground Floor: Library with a rich selection of books, catalogs, and art magazines
• First Floor: Cozy café, perfect for a break; I enjoyed a delicious breakfast. There is also a study area.
• Second Floor: Panoramic restaurant "Materia Terrazza MACRO".
JOURNEY THROUGH THE DETAILS OF ROME:
If you enjoyed this journey through art and urban details, I invite you to read my other reviews: each place reveals a fragment of Rome's soul.
02/07/2025: MACRO, Rome: Cutting-Edge Contemporary Art! 🎨🚀 Rome's Museum of Contemporary Art, MACRO, offers a fresh perspective on modern creativity. Housed in unique architectural spaces (like former industrial buildings), it showcases thought-provoking Italian and international contemporary art. Expect diverse, often experimental, exhibitions and a dynamic atmosphere. A vibrant, essential stop for modern art lovers! ✨🇮🇹 Dive into Rome's present!
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