Intrigued by the presence of a vegetarian and vegan pizza section, I decided to try this pizzeria's section during their Thursday promotion, where classic pizzas cost €5 and specialty pizzas €7.
Once they arrived, I sadly noticed that these pizzas, the vegetarian and vegan ones, weren't included in the promotion (because they don't fall under the "specialty" category, I assume). But why categorize pizzas that, aside from the addition of plant-based cheeses (available only on some, or upon request), are simply vegetable pizzas? What's the difference between these and a green calzone (which is among the classic pizzas) and among the many others on the menu in the classic and specialty sections? The "vegetarian" pizza itself isn't included in this separate list, but it is among the classic pizzas (and is included in the promotion).
It's clear that the "vegetarian/vegan" section was created for marketing reasons (and indeed, it worked: I was the first to order!), but that's precisely the problem. If you choose to promote yourself as a place that caters to plant-based diets (with a dedicated page for green options), excluding these pizzas from the weekly specials makes them "other," "different," and not an integral part of the menu.
This penalizes those who make a different ethical or dietary choice, and betrays the spirit of inclusivity that a vegetarian section should represent. My criticism, therefore, isn't so much about the lack of transparency—indeed, if you look at the section title alone, it's right that vegetarian pizzas aren't promoted—but rather the very choice behind it.
A truly vegetarian-friendly menu shouldn't be limited to a label, but should be fully integrated into the rest of the offerings, including promotions, without categorizing them separately as "other." Again, these same pizzas could easily have been included in the traditional menu sections (with a possible surcharge for plant-based cheeses, if requested).
I write all this with regret, because the pizza was good, and I would definitely have ordered it again in the future, had I not felt excluded rather than included. The goal of a plant-friendly menu should be to encourage the consumption of plant-based products even among non-vegetarians/vegans, but this isn't the case and, in fact, it discourages it.
Lorena Leonardi
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28 Giugno 2025
6,0