In addition to the price keeping up with the times, the taste of the product is indeed not in line with the increasingly fierce competition in Milan. The industrial sweetness overwhelms the taste of many original raw materials. If there is a more progressive and aspiring ice cream shop around, the fate waiting for this one is probably death.
Very good ice cream, not very polite (and even less smiling) sales assistant. Update: 1.5 euros for a dollop of cream is out of all grace, they don't hold up discussions about inflation etc.. never seen it before honestly. Sorry