Alcione Beach pavillion In

One of Forte dei Marmi's gems, well-organized. A summer experience to be enjoyed firsthand.

A high-end beach resort, meticulously maintained, clean, and offering excellent food and beverage service. We spent a relaxing day in an elegant and timeless setting, with the iconic white and green beach huts, a symbol of the old-fashioned holiday lifestyle, which at Forte dei Marmi has endured despite the rapid passage of time.

A very romantic dinner on the beach, with spaced tables, excellent food, and impeccable service.

VERY HIGH prices. I was a guest, but a covered area with a towel, deckchairs, and sunbeds cost between €180 and €300 per DAY! A small bottle of water and Coke was €6.50! Everything was clean and tidy. The lifeguards were attentive to swimmers, especially with the constantly rough sea. A constant stream of pushy people selling items. Forte dei Marmi is not a "cheap" city!

EDIT: Dear Ms. Cristina, Thank you for taking your time to respond to my review. I take that as a sign of care to maintain a prime standard of the establishment that we would like to visit again, hopefully in more fortunate circumstances. We spent a lovely day at the club, renting a cabana and enjoying lunch at their outstanding seafood restaurant. Visually, I consider this establishment to be one of the finest in Forte dei Marmi—surpassing even some of the more famous clubs such as Bagno Alpemare in terms of elegance and atmosphere. That said, what unfortunately detracted from our experience were the manners of some of the staff members. When booking a tenda in the morning, the receptionist was borderline rude. I chose to overlook her behavior—even when she curtly instructed us not to remove the towels from the sunbeds, slammed the wooden box shut, and walked away without making eye contact. I assumed she might have had a tough morning and decided not to dwell on it. Before lunch, we asked a woman from the restaurant about our table. She told us we were at table number 1, waved in its direction, and walked off. We noticed a reservation card on the table with someone else's name but trusted her guidance. A few minutes later, our waiter arrived, picked up the reservation card, and rather harshly questioned whether we were the guests whose name was listed. After we explained that his colleague had assigned us the table, his tone changed and the situation de-escalated. Throughout lunch, I also noticed an elegant lady at the next table trying to get service several times without success. On a brighter note, the seafood we ordered was of exceptional quality—beautifully presented and truly among the best meals we've had in Forte dei Marmi. The beach itself was also impeccably maintained. It’s a shame that the staff seemed so tense and disengaged, as it's ultimately the people who shape the experience and the memories you take away. With a warmer, more welcoming service, this place could easily become a standout favorite.

We had an amazing lunch with friends at Alcione. All the food was top-notch, very friendly staff and a good wine list. The addition of sushi to the menu is a plus. The local dishes are made to perfection, can't be happier. Thank you!